process posts#11

When it comes to reading online, people tend to scan and skim content rather than read word for word. This is because online content is often presented in a format that makes it easy to quickly digest, such as short paragraphs, bullet points, and subheadings.

In terms of different channels reinforcing each other, it can be effective to have a presence across multiple platforms, such as your website, social media, and email marketing. This allows you to reach your audience in different ways and ensures that they are more likely to see your message. For example, you might share a new blog post on your website and then promote it on social media, which can help drive traffic back to your website.

Bryce J Renninger’s 2014 article “Where can I Be myself… where I can speak my mind: Networked counterpublics in a polymedia environment,”: Networked counterpublics in a polymedia environment” explores the concept of “counterpublics” in the context of online media. Renninger argues that networked counterpublics, which are alternative public spheres created by marginalized groups, have become increasingly important in a polymedia environment.

The article examines how networked counterpublics are created and sustained through a variety of online platforms, including social media, blogs, and forums. Renninger also explores the ways in which networked counterpublics can reinforce and amplify each other, creating a broader impact on public discourse.

Overall, Renninger’s article sheds light on the ways in which online media can be used to create alternative public spheres, and the potential impact these counterpublics can have on shaping public discourse.

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