website link: https://www.zara.com/ca/
Home page:
The design of the homepage of the website is very eye-catching. For example, on the home page, you can use the method of sliding down to jump to different pictures and videos, and the display is the most popular at the moment, suitable for the public’s aesthetics. Putting it on the home page can attract consumers more and attract attention.
effective place
1.There are clear guidelines, which is more conducive to consumers’ browsing.
2.The white background of the website is in sharp contrast with the picture on the home page, which is good for viewing.
3.The menu is very detailed, you can choose each category according to your own needs, (men’s clothing, women’s clothing or children’s clothing)
There are many categories in the menu, such as new, swimwear new, allowing consumers to quickly find their needs. And in the upper right corner of the homepage, you can also search for the type you want.
When you click to open a product, there will be a clear price, size, and the option to add to the shopping cart, and you can also choose to buy it in the store or ship it.I think the design is very good. When you click on the product, there will be many detailed pictures, and the corresponding product will be recommended to you according to your preferences.